How to Create a Private Label / White Label Air Freshener

Published: 2024-05-08

Do you dream of creating your own air freshener so that it is branded with your brand and your logo?

I suggest some simple steps to make the whole process go smoothly and quickly.

The first and most important question: for what purpose do you need such an air freshener?

If you are looking for an air freshener to give out to your customers as a promotional gadget – go straight to a company that produces such ordinarily paper air fresheners. You will probably already be able to make your choice of shape on their website and send them your logo.

However, if you are looking for refreshers that you intend to market and sell successfully, keep reading.

Creating a private label product is a complicated process, to make it as simple as possible, start by choosing the right first product. Check which air fresheners sell best, remembering that value is important, not quantity. Therefore, I encourage you to browse the available air fresheners and look for something more attractive than a typical paper air freshener. It can be a sachet, bottle or organic – the effect will always be better than a standard paper air freshener.

The steps for finding the type of your first custom air freshener should include:

  • Type of air freshener (paper, bottle, sachet, gel, wood)
  • Fragrance versions – those that are the best-selling on your market, I suggest limiting yourself to no more than 5 fragrance versions
  • Your product positioning on the market – do you want your air freshener to be better and more expensive than the ones currently available, identical or just cheaper.
  • Your monthly sales plan, that is how many units of your air freshener you can sell per month

If you already know the answer to these 4 questions you can start your search for a manufacturer.

The search for the right manufacturer as usual starts on the internet. Before submitting a request, carefully review the manufacturer’s website evaluating if:

  • It has experience in manufacturing private label air fresheners.
  • Its location – the country of origin of your air fresheners

Now you can send inquiries. Send them in any form you like, but always state what you’re looking for in the query – your answers to the first 4 questions.

Choosing a manufacturer

You have already sent inquiries and are getting first responses and quotes. At this stage do not decide yet on the choice of the supplier.

Ask for samples of agreed fragrance versions – this is where the first costs come in on your side – it will be the cost of sending the samples to you, the samples themselves you will probably get for free.

Test the samples you receive – now you know what to expect from each potential manufacturer.

Now is the time to detail your ideas for your own air freshener with the cost of changes and additional work on the part of the manufacturer. Now you will receive the final offer and price.

Now, make sure that you get support from the manufacturer in developing and checking the text of your label to make sure that it complies with the current legislation in your target markets – this is extremely important as, for example, in Europe you cannot sell air fresheners that do not have a REACH compliant label description. Ask for the MSDS (Material Safety Data Sheet) and see what regulations it is based on. Also check carefully whether the manufacturer you are talking to really produces anything. For example, if it comes from Europe, can it issue a EUR1 certificate? A good way to verify is to make an appointment at the manufacturer’s facility – if you have time, you go, if not – nothing happens. Those who won’t confirm an appointment usually have something to hide.

Lead time – the time it takes to produce your air freshener. This always takes time. Better to wait a week longer and confirm all the details twice than to get a product that does not fully meet your expectations! Take your time and the final effect will depend on it. A good manufacturer will guide you and ask the right questions or suggest their proven solutions for packaging, transportation, and labeling of the bulk packaging.You already know everything, you can now choose a supplier and place your order!

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