How to Easily Distinguish Between a Manufacturer and a Middleman in the Air Freshener Market

Published: 2024-09-19

When sourcing air fresheners or any fragrance-related products, it’s crucial to know whether you’re dealing directly with a manufacturer or a middleman. While middlemen can offer convenience, working directly with the manufacturer ensures better pricing, complete compliance, and access to expert technical advice. Unfortunately, many companies present themselves as manufacturers, making it difficult to tell them apart.

So, how can you distinguish between a genuine manufacturer and a middleman? Here are some key points to help you identify who you’re really working with:

1. Look for International Certifications

A legitimate manufacturer will have recognized certifications, such as BRC Global Standards (BRC GS), ISO, or other industry-specific credentials. These certifications indicate that the company adheres to rigorous quality and safety standards. Middlemen typically don’t have these certifications because they aren’t involved in the production process.

2. Evaluate Their Expertise and Response Time

Manufacturers have in-depth knowledge of their products and processes. If you ask a detailed technical question, a genuine manufacturer should be able to provide a precise answer within 48 hours. A middleman, on the other hand, often needs to relay your queries to the actual producer, leading to delays and less accurate responses.

3. Check for the EUR.1 Certificate

Even if you don’t need it, the EUR.1 certificate is a valuable indicator that the products were made in Europe, complying with high production standards. A legitimate manufacturer can provide this document, proving that the products are genuinely European-made. This level of transparency is something a middleman might not be able to offer.

Why It Matters

In the air freshener market, compliance and product safety are paramount. Only a manufacturer can provide the necessary documentation and technical expertise to ensure that the products meet all regulatory requirements. This is especially important for businesses that prioritize quality and safety.

By focusing on these three key factors—certifications, response time, and the EUR.1 certificate—you can confidently identify and choose a manufacturer that meets your needs. This will not only streamline your supply chain but also ensure you receive the highest quality products and services.

For more insights or specific inquiries, feel free to reach out to us. We’re here to help you navigate the complexities of the market with confidence!